Five years ago the internet was majorly divided over a dress which some thought was black and blue and others claimed was white and gold.
The optical illusion proved a big talking point but now it seems there’s a new dress that’s causing a stir.
Australian news presenter, Kendall Gilding, posted a photo of herself wearing a white Ted Baker dress before she went live on television on Channel 7.
Alongside the snap on Instagram, the 26-year-old wrote: “Wednesday in White! Living for this dress – the smooth lines, lapel collar detail, divine fabric, the freshest of white.”
However, her caption confused many of her 13,000 followers, as some proclaimed that the dress was blue.
One person replied: “It looks blue.”
“Looking beautiful in blue babe,” said a second.
Another wrote: “Definitely blue, but beautiful.”
“It looks blue, because it is blue,” proclaimed someone else.
Kendall soon seemed to realise many people thought this about the colour and responded to one of the comments, saying: “You’re not the first person to say this. I think it must be the low light that we took it in!”
She then shared a snap of her wearing the dress under the bright lights in the studio, where it definitely looks white.
So why does this optical illusion happen?
Back in 2015, while the original ‘dress’ was doing the rounds, Professor Stephen Westland explained to the BBC his theory on the optical illusion.
He said: “People think if they take a photo of something, people will see the same thing but of course that is not true. If it hadn’t been taken under very strange lighting this probably wouldn’t have happened because if you look at the manufacturer’s picture, it is indisputably blue and black.”